Empowering SMMEs in Tourism
The Small Tourism Enterprise Association (STEA) is a non-profit company whose primary mission is to empower SMME’s through engagement, employment, and participation in the tourism industry within the entire country.
As the industry’s unified voice of the SMME’s, we prioritize high-impact issues that are important to our collective membership. Not only do we identify the industry’s biggest opportunities and challenges, but we also create the messages and actions that will drive positive growth for the SMME’s.
We advocate for change that will advance and elevate our members within the industry.
OUR BACKGROUND
Empowering SMMEs in Tourism
Several common challenges to SMME’s development in tourism in South Africa as a whole have been identified. A number of critical issues have been identified as challenges, including market access and engagements; business management skills; access to ICT and infrastructure; skills and training; finance; regulation; and insufficient institutional support.
Against this backdrop, the Small Tourism Enterprise Association (STEA) was founded.
OUR VISION
• The Preferred Credible Voice and Choice for SMME’s in the Tourism and Hospitality Industry
• An inclusive and sustainable tourism industry
OUR MISION
To help stimulate inclusive economic growth within tourism by giving small businesses a voice while facilitating equitable access to opportunities and resources in a sustainable way
OUR OBJECTIVES
ADVOCACY
To advocate for, educate about, and demonstrate the value of inclusivity and diversity in tourism in order to promote economic growth and job creation
RESOURCES
To establish efficient tools to ensure member compliance and to assist members in engaging on relevant issues affecting small businesses in tourism.
INNOVATION
Facilitate and implement innovative approaches to assist small businesses in identifying and improving their position in a rapidly changing global market.
PUBLIC SECTOR COLLABORATION
To advise and assist our public sector partners on all matters pertaining to, but not limited to, the needs and growth of small tourism businesses
