About US

The Small Tourism Enterprise Association (STEA) is a non-profit company whose primary mission is to empower SME’s through engagement, employment, and participation in the tourism industry within the entire country.

As the industry’s unified voice of the SME’s, we prioritize high-impact issues that are important to our collective membership. Not only do we identify the industry’s biggest opportunities and challenges, but we also create the messages and actions that will drive positive growth for the SME’s.

We advocate for change that will advance and elevate our members within the industry.

Call experts

+27 68 403 7591

SME'S Communication Portal

We share relevant information with members and engage with them on key issues affecting small businesses.

Market Access

Create long-term partnerships with stakeholders to expand small businesses' market access

Compliance Tool

Members can use our compliance tool to better understand and manage their compliance needs.

Product & Skills Development

We combining exposure with product and skills development to help members to be more competitive.

EMPOWERING SMES IN TOURISM

An inclusive and sustainable tourism industry. As the Small Tourism Enterprise Association our mission is to help stimulate inclusive economic growth by giving a voice to small businesses while facilitating equitable access to opportunities in a sustainable way.

MEMBERSHIP BENEFITS

ACCESS TO RESOURCES

Connect members to key resources to help small businesses grow faster

MARKET LEADING MENTORSHIP

Provide industry-leading mentorship that incorporates evidence-based research and best practices.

MARKET ACCESS

Create long-term partnerships with stakeholders to expand small businesses' market access

TECHNOLOGY

Create long-term partnerships with stakeholders to expand small businesses' market access

SUSTAINABILITY

Assist members in adopting a green approach to reinforce social and environmental sustainability.

COMMUNICATION

Create channels to assist small businesses in engaging with stakeholders on relevant tourism issues.

ADVOCACY

Advocate on behalf of small businesses on tourism-related issues

MARKET LEADING MENTORSHIP

Provide industry-leading mentorship that incorporates evidence-based research and best practices.

OUR PARTNERS

An organization that is driving change in the tourism industry for small and medium-sized businesses through inclusivity and accessibility.